Nike Step Up Their World Cup Charge

Nike Step Up Their World Cup Charge

A few days ago, Nike’s World Cup charge stepped up a gear and from the outset it looks as though this will be a campaign of epic proportions! The 74 sec film, directed by legendary ad director Jonthan Glazer, depicts Ronaldo, Neymar and Rooney putting national pressure aside to focus...
Pepsi Launch Their World Cup Ad

Pepsi Launch Their World Cup Ad

To be honest I got a little nervous seeing Lionel Messi standing inconspicuously in a favela in Brazil, I mean that kind of behavior could land you in trouble… especially if you’re an Argentine who single-handedly has the ability to crash on Brazil’s parade this summer. Anyway, like all good...
Nike reveal the Magista Obra

Nike reveal the Magista Obra

Ever since the well-oiled pr machine at The Swoosh posted the teaser image and video of what was simply known as the Magista, the internet has been ablaze (my instagram account included) with fake images and misinformation about what the boot is really going to be like and what innovative...
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UAE Banks Cashing in on World Football

UAE Banks Cashing in on World Football

Banks in the UAE have been pouring reserves of cash into long standing partnerships with global football clubs and even though they’re simply excuses to suck poor, deluded fans into supporting their clubs by accepting a level of debt, it seems a great opportunity to delve into what these cards even offer anyone wanting to...
Al Ain FC Teaming up with Nike

Al Ain FC Teaming up with Nike

For as long as I can now remember, Al Ain FC have been coordinating a sponsorship deal with kit suppliers Nike Middle East and now, finally after years in the boardroom, they are only days away from the launch… oh yeah, they’re also inaugurating their brand spanking new home, the ‘Hazza Bin Zayed Stadium’: “Al...
Pelé signs as global ambassador of Emirates Airline

Pelé signs as global ambassador of Emirates Airline

What happens when the best airline in the world teams up with the best player in the history of football? They make beautiful chocolate brown airplane babies of course, and this… “Pele is a global icon. He is recognised, respected, and an inspiration to people around the world. He represents the best values of ‘the...
Al Ain FC To Host Manchester City In Fancy New Stadium

Al Ain FC To Host Manchester City In Fancy New Stadium

Thanks to the incompetence of Manchester City and their inability to finish off Championship team Blackburn Rovers in the FA Cup 3rd Round today, manager Manuel Pellegrini has come out and cancelled ‘The Sky Blues’ tour of Abu Dhabi next week; “We play Blackburn instead of traveling to Abu Dhabi and playing a friendly. What...
Real Madrid Edge PSG In Doha

Real Madrid Edge PSG In Doha

As far as high profile friendly matches go, this one had it all; an exotic location (well kind of), superstar players and a country in awe of an event – it’s just too bad that Ronaldo and Zlatan didn’t score any goals on the night. Instead however it was young-superstar in the making Jesé Rodríguez...
5 Best Football Kits In The Arabian Gulf League

5 Best Football Kits In The Arabian Gulf League

An awful lot is made about the look of football kits these days, especially when they’re launched into the world’s biggest leagues. But what about those teams in smaller leagues that also strive to look good in their second-rate, off-the-shelf kits? When will they get a chance to be seen or recognised? Well the time...
Real Madrid To Play PSG In Doha

Real Madrid To Play PSG In Doha

Real Madrid and Paris Saint-Germain; two star-studded teams that are doing well in their respective leagues and across Europe at the moment are making their way to the manicured deserts of Dohad, Qatar. But let's not kid ourselves here, this is going to be an exhibition match billed as the Ronaldo v Zlatan show -...
Adidas Samba Pack Taking Over UAE

Adidas Samba Pack Taking Over UAE

The recently launched adidas Samba Pack has started taking over Dubai and the UAE and anyone driving round town would have seen the brightly coloured billboards loaded with the faces of Messi, Ozil and the rest of the Samba crew. For those cruising down Sheikh Zayed Road on a daily basis, there’s no way you...
The Galaxy 11 Are Here To Save The Planet

The Galaxy 11 Are Here To Save The Planet

So the world is under siege by an unknown alien life-force – Okay, this sounds like the start of a shit Will Smith film, carry on. Only football can save the planet and humanity as we know it – Brilliant I would love to see nothing more in life! Franz Beckenbauer is doing the rounds...
Ismail Al Hammadi Debuts Nike Tiempo Legend V

Ismail Al Hammadi Debuts Nike Tiempo Legend V

Just last week the Nike Tiempo Legend V's made their debut around world leagues and over the weekend they were introduced right here in the UAE's very own Arabian Gulf League by Al Ahli forward Ismail Al Hammadi.
Adidas Launch New World Cup Ball - The Brazuca

Adidas Launch New World Cup Ball – The Brazuca

If you're a follower of my ramblings, you'll know I'm a traditionalist when it comes to anything designed in football, so I was naturally really looking forward to the unveiling of anything, let alone something as important as the ball that'll be adorned by the world for the next six months.
New Nike Advert, The Braz-ees Knees!

New Nike Advert, The Braz-ees Knees!

The masters of the football advert are back at it and boy have they put on a great show. Not only do they touch on different film styles, but they magically put it all together cohesively to form a great ad that also takes a jab at their old foes, a team that looks like...