How to Pick a World Cup Winner

How to Pick a World Cup Winner

Growing up on the other side of the known world – Australia for those of you wondering – I spent a great deal of effort in the late 80′s and early 90′s meticulously selecting a team to support in the absence of my own national team. I clocked countless hours...
Ronaldo's Originals Take On The Clones

Ronaldo’s Originals Take On The Clones

Nike have just released the third installment of their #RiskEverything campaign, a five-minute animated short film that puts superstars like Cristiano Ronaldo, Neymar Jr, Zlatan Ibrahimovic, Franck Ribery, Andres Iniesta, David Luiz and a chunky Wayne Rooney (aka ‘The Originals’) up against a suave-scientist and a bunch of super efficient...
Beckham and Zidane smash up a house

Beckham and Zidane smash up a house

If you were to play in a 2 v 2 against anyone in the world, you’d probably want an opponent that you might have a chance of beating… well, in adidas’ new “House Smash Match” advert, things haven’t worked out so fortunately for Gareth Bale and Lucas Moura, who literally...
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The greatest football song and video ever produced!

The greatest football song and video ever produced!

While the world prepares to have it’s eardrums bled out by Mr.Worldwide and f*cking Jenny From The Block for the next month, could it be that these humble lads from my home town Melbourne, Australia have produced the greatest football song in the history of World Cup songs, ever?! Well I sure as hell haven’t...
Winner Stays DXB

Winner Stays DXB

When Nike put on a show, they go all out – they leave no stone unturned, no detail is too small and no national icon is out of reach. So when I received the invite to experience all that ‘#WinnerStaysDXB’ had to offer, on the footsteps of the UAE’s most iconic landmark, ‘The Burj Khalifa’,...
Winner Stays - Nike Are The World Cup Advert Masters

Winner Stays – Nike Are The World Cup Advert Masters

The Swoosh have launched the second part of their ‘Risk Everything’ campaign with an awesomely epic film called “Winner Stays”. Cristiano Ronaldo, Neymar and Wayne Rooney are back, but this time they’re joined by a host of other football superstars and a few special guests. Are you watching Three Stripes? This is how you make...
Promoting The  Arabian Gulf Cup Final

Promoting The Arabian Gulf Cup Final

Over the last couple of weeks I had the pleasure of working with the Arabian Gulf League to produce a campaign to promote the Arabian Gulf Cup Final, which was held at the Hazza bin Zayed Stadium in Al Ain on the 19th April. The premise of the campaign was based around the idea that...
We Are... WTF?

We Are… WTF?

What do you get what you put FIFA, a couple of Latino wordsmiths and the World Cup in one music video, other than a couple of popped ear drums? This shit! We Are One (Ole Ola) [The Official 2014 FIFA World Cup Song] And here I was excited by the fact the World Cup is...
Nike Step Up Their World Cup Charge

Nike Step Up Their World Cup Charge

A few days ago, Nike’s World Cup charge stepped up a gear and from the outset it looks as though this will be a campaign of epic proportions! The 74 sec film, directed by legendary ad director Jonthan Glazer, depicts Ronaldo, Neymar and Rooney putting national pressure aside to focus on doing what they do...
Pepsi Launch Their World Cup Ad

Pepsi Launch Their World Cup Ad

To be honest I got a little nervous seeing Lionel Messi standing inconspicuously in a favela in Brazil, I mean that kind of behavior could land you in trouble… especially if you’re an Argentine who single-handedly has the ability to crash on Brazil’s parade this summer. Anyway, like all good things in Marketing Land, this...
Nike Reveal The Magista Obra

Nike Reveal The Magista Obra

Ever since the well-oiled pr machine at The Swoosh posted the teaser image and video of what was simply known as the Magista, the internet has been ablaze (my instagram account included) with fake images and misinformation about what the boot is really going to be like and what innovative details it will contain. Thankfully...
UAE Banks Cashing in on World Football

UAE Banks Cashing in on World Football

Banks in the UAE have been pouring reserves of cash into long standing partnerships with global football clubs and even though they’re simply excuses to suck poor, deluded fans into supporting their clubs by accepting a level of debt, it seems a great opportunity to delve into what these cards even offer anyone wanting to...
Al Ain FC Teaming up with Nike

Al Ain FC Teaming up with Nike

For as long as I can now remember, Al Ain FC have been coordinating a sponsorship deal with kit suppliers Nike Middle East and now, finally after years in the boardroom, they are only days away from the launch… oh yeah, they’re also inaugurating their brand spanking new home, the ‘Hazza Bin Zayed Stadium’: “Al...
Pelé Signs As Global Ambassador of Emirates Airline

Pelé Signs As Global Ambassador of Emirates Airline

What happens when the best airline in the world teams up with the best player in the history of football? They make beautiful chocolate brown airplane babies of course, and this… “Pele is a global icon. He is recognised, respected, and an inspiration to people around the world. He represents the best values of ‘the...
Al Ain FC To Host Manchester City In Fancy New Stadium

Al Ain FC To Host Manchester City In Fancy New Stadium

Thanks to the incompetence of Manchester City and their inability to finish off Championship team Blackburn Rovers in the FA Cup 3rd Round today, manager Manuel Pellegrini has come out and cancelled ‘The Sky Blues’ tour of Abu Dhabi next week; “We play Blackburn instead of traveling to Abu Dhabi and playing a friendly. What...