A few days ago, Nike’s World Cup charge stepped up a gear and from the outset it looks as though this will be a campaign of epic proportions! The 74 sec film, directed by legendary ad director Jonthan Glazer, depicts Ronaldo, Neymar and Rooney putting national pressure aside to focus on doing what they do best… making money playing football.
The expectations – from a nation’s hopes to the historic power of a shirt – are massive, but these are players who thrive on that responsibility… These players play on the edge because they know great moments usually spring from attempts to try something out of the ordinary. Think about Zlatan’s overhead kick last year, or Rooney’s goal last weekend. Those moments do not occur without fearless risk-taking.” – Davide Grasso, Nike’s Chief Marketing Officer
But don’t just take my word for it, check out the video for yourself below; I’m already looking forward to the follow ups films and campaign creative. Find out more about the entire campaign here: Nike #RiskEverything
As well as launching a TV ad, Nike commissioned these sweet illustrations, inspired by the culture and heritage of Nike’s lead World Cup nations. I love me some gradient colours and this gritty illustration style. What are your thoughts on these?
