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Ronaldo's Originals Take On The Clones

Ronaldo’s Originals Take On The Clones

Nike have just released the third installment of their #RiskEverything campaign, a five-minute animated short film that puts superstars like Cristiano Ronaldo, Neymar Jr, Zlatan Ibrahimovic, Franck Ribery, Andres Iniesta, David Luiz and a chunky Wayne Rooney (aka ‘The Originals’) up against a suave-scientist and a bunch of super efficient football clone kill-bots (aka ‘The...
Beckham and Zidane smash up a house

Beckham and Zidane smash up a house

If you were to play in a 2 v 2 against anyone in the world, you’d probably want an opponent that you might have a chance of beating… well, in adidas’ new “House Smash Match” advert, things haven’t worked out so fortunately for Gareth Bale and Lucas Moura, who literally stand around while two legends...
Winner Stays DXB

Winner Stays DXB

When Nike put on a show, they go all out – they leave no stone unturned, no detail is too small and no national icon is out of reach. So when I received the invite to experience all that ‘#WinnerStaysDXB’ had to offer, on the footsteps of the UAE’s most iconic landmark, ‘The Burj Khalifa’,...
Winner Stays - Nike Are The World Cup Advert Masters

Winner Stays – Nike Are The World Cup Advert Masters

The Swoosh have launched the second part of their ‘Risk Everything’ campaign with an awesomely epic film called “Winner Stays”. Cristiano Ronaldo, Neymar and Wayne Rooney are back, but this time they’re joined by a host of other football superstars and a few special guests. Are you watching Three Stripes? This is how you make...
Nike Step Up Their World Cup Charge

Nike Step Up Their World Cup Charge

A few days ago, Nike’s World Cup charge stepped up a gear and from the outset it looks as though this will be a campaign of epic proportions! The 74 sec film, directed by legendary ad director Jonthan Glazer, depicts Ronaldo, Neymar and Rooney putting national pressure aside to focus on doing what they do...
Pepsi Launch Their World Cup Ad

Pepsi Launch Their World Cup Ad

To be honest I got a little nervous seeing Lionel Messi standing inconspicuously in a favela in Brazil, I mean that kind of behavior could land you in trouble… especially if you’re an Argentine who single-handedly has the ability to crash on Brazil’s parade this summer. Anyway, like all good things in Marketing Land, this...
UAE Banks Cashing in on World Football

UAE Banks Cashing in on World Football

Banks in the UAE have been pouring reserves of cash into long standing partnerships with global football clubs and even though they’re simply excuses to suck poor, deluded fans into supporting their clubs by accepting a level of debt, it seems a great opportunity to delve into what these cards even offer anyone wanting to...
Adidas Samba Pack Taking Over UAE

Adidas Samba Pack Taking Over UAE

The recently launched adidas Samba Pack has started taking over Dubai and the UAE and anyone driving round town would have seen the brightly coloured billboards loaded with the faces of Messi, Ozil and the rest of the Samba crew. For those cruising down Sheikh Zayed Road on a daily basis, there’s no way you...
The Galaxy 11 Are Here To Save The Planet

The Galaxy 11 Are Here To Save The Planet

So the world is under siege by an unknown alien life-force – Okay, this sounds like the start of a shit Will Smith film, carry on. Only football can save the planet and humanity as we know it – Brilliant I would love to see nothing more in life! Franz Beckenbauer is doing the rounds...
New Nike Advert, The Braz-ees Knees!

New Nike Advert, The Braz-ees Knees!

The masters of the football advert are back at it and boy have they put on a great show. Not only do they touch on different film styles, but they magically put it all together cohesively to form a great ad that also takes a jab at their old foes, a team that looks like...
Qatar Airways Now Flying To The Land of FCB

Qatar Airways Now Flying To The Land of FCB

Just another day in the office for the lads at FCB. Carles Puyol smashing pot-plants with his head, Andreas Iniesta and Sergio Busquets painting murals with footballs, Lionel Messi teaching an aerobics dance class how to suck in a defender and Neymar winking camply at Gerard Pique to get through passport control. Yep, all in a...