World Cup
How to Pick a World Cup Winner

How to Pick a World Cup Winner

Growing up on the other side of the known world – Australia for those of you wondering – I spent a great deal of effort in the late 80’s and early 90’s meticulously selecting a team to support in the absence of my own national team. I clocked countless hours converting match times and schedules...
Ronaldo's Originals Take On The Clones

Ronaldo’s Originals Take On The Clones

Nike have just released the third installment of their #RiskEverything campaign, a five-minute animated short film that puts superstars like Cristiano Ronaldo, Neymar Jr, Zlatan Ibrahimovic, Franck Ribery, Andres Iniesta, David Luiz and a chunky Wayne Rooney (aka ‘The Originals’) up against a suave-scientist and a bunch of super efficient football clone kill-bots (aka ‘The...
Beckham and Zidane smash up a house

Beckham and Zidane smash up a house

If you were to play in a 2 v 2 against anyone in the world, you’d probably want an opponent that you might have a chance of beating… well, in adidas’ new “House Smash Match” advert, things haven’t worked out so fortunately for Gareth Bale and Lucas Moura, who literally stand around while two legends...
Winner Stays - Nike Are The World Cup Advert Masters

Winner Stays – Nike Are The World Cup Advert Masters

The Swoosh have launched the second part of their ‘Risk Everything’ campaign with an awesomely epic film called “Winner Stays”. Cristiano Ronaldo, Neymar and Wayne Rooney are back, but this time they’re joined by a host of other football superstars and a few special guests. Are you watching Three Stripes? This is how you make...
We Are... WTF?

We Are… WTF?

What do you get what you put FIFA, a couple of Latino wordsmiths and the World Cup in one music video, other than a couple of popped ear drums? This shit! We Are One (Ole Ola) [The Official 2014 FIFA World Cup Song] And here I was excited by the fact the World Cup is...
Pepsi Launch Their World Cup Ad

Pepsi Launch Their World Cup Ad

To be honest I got a little nervous seeing Lionel Messi standing inconspicuously in a favela in Brazil, I mean that kind of behavior could land you in trouble… especially if you’re an Argentine who single-handedly has the ability to crash on Brazil’s parade this summer. Anyway, like all good things in Marketing Land, this...
Pelé Signs As Global Ambassador of Emirates Airline

Pelé Signs As Global Ambassador of Emirates Airline

What happens when the best airline in the world teams up with the best player in the history of football? They make beautiful chocolate brown airplane babies of course, and this… “Pele is a global icon. He is recognised, respected, and an inspiration to people around the world. He represents the best values of ‘the...
Adidas Launch New World Cup Ball - The Brazuca

Adidas Launch New World Cup Ball – The Brazuca

If you're a follower of my ramblings, you'll know I'm a traditionalist when it comes to anything designed in football, so I was naturally really looking forward to the unveiling of anything, let alone something as important as the ball that'll be adorned by the world for the next six months.
New Nike Advert, The Braz-ees Knees!

New Nike Advert, The Braz-ees Knees!

The masters of the football advert are back at it and boy have they put on a great show. Not only do they touch on different film styles, but they magically put it all together cohesively to form a great ad that also takes a jab at their old foes, a team that looks like...