15
Dec
The official ball of the FIFA 2010 World Cup, Adidas Jabulani

By now you’ve all seen the ball in some shape, size or form kicking about the internet… but have you had a chance to physically kick it around yet? I did and I’m so embarrassed that it was recorded live on air and has now been made a podcast for all to download and listen [...]

23
Nov
Adidas F50i Tunit - Silver/Black/Red

North London’s favourite midget, Jermain Defoe, is the toast of the town today after taking a chance on a silver pair of Adidas F50i Tunit’s and scoring 5 goals. Press Association writes: I had a funny feeling before the game,” Defoe said. “Adidas gave me a pair of green boots and I tried them on [...]

03
Nov
custom Adidas Predator X

What’s an Adidas football boot if it can’t be fully customised for the biggest name in world football and Adidas’ biggest asset right? Well that’s what the geniuses over at the three stripes must have been thinking, so naturally they created this custom colourway and unleashed them through the PR machine that is David Becks [...]

15
Oct
Wears silver Adidas Predator Absolado's

Mutton chops, may just be the best thing to happen to the side of the head since ears and you know that if Becks is sporting them sooner or later, gay and straight men the world over will be running around with “designer” forests growing off their faces… just wait till you see see my [...]

23
Sep
Racing Santander 1 v 4 Barcelona

Barcelona will destroy you if you forget to bring your A-game when you play them… actually, even if you brought it, they’d still tear you and new A-hole! And let’s face it, going off current form, Lionel Messi is the best player in the world who just seems to be getting more and more ferocious [...]

15
Sep
Adidas F50i Tunit - White

What better way to promote a new pair of boots than by wreaking havoc against your old team and literally tearing them apart! Getting stuck into Fabergas’ ankles, taking a chunk out of Van Persies face and then basking in glory in front of the Arsenal fans when scoring have all been major talking points [...]

30
May
Barcelona 2 v 0 Manchester United

Ok, so Thursday and Friday still feel like a blur and well today, all that’s left is the smell of two day old vomit in a bucket and pictures to remind me of the mess Manchester United made of the UEFA Champions League final. By now though, you’ve probably seen and read just about every report in the world analysing the match so I’m going to take it from another angle. Check it. In a match completely dominated by Nike sponsorship deals, the two goal scorers actually came from sponsors of their direct competitors…

27
May

With all the hype surrounding the UCL final, I almost let the ball slip on posting about the new F50i Tunit’s that Lionel Messi will be kitted in for tonight’s match. FINALLY, Adidas have made a boot that will compete with the slickness and sophistication of the Nike Mercurial Vapors and Superflys!
At heart I’m a minimalist, so looking at this design is like looking at Adidas in a new light, as though they tossed their rich history of plunking three solid lines all over our their products out the window and opted to be a bit more subtle about their approach. And the colour isn’t all that bad either. It’s almost an electric blue, which works well to push their marketing tag line “Every team needs the spark”.

12
Mar
Adidas Predator Absolado

In a lame attempt to try and play as good as Barcelona’s Xavi, I recently went out and get myself a spanking new pair of the Adidas Absolado PS TRX FG… you know the cheaper version of the much fancied Predator Powerswerves.
So did they make me play any better? Well in the 5 matches I’ve played so far, I still haven’t managed a goal… however I don’t think the boots have anything to do with that.

So you’re a marketing head over at Adidas and you want a World Class player to wear your new line of boots, aptly named Adi-Pure. You also want to pitch them as a traditional, nonsensical boot that kicks ass in any condition… who do you chose!? Well, if it was up to me I’d say [...]

06
Jan
Adidas Predator Powersweve DB

If you live in the fairytale world of the Beckhams you’re every wish is somebody’s command, so I’m really jealous right now of the dwarf that weaved the straw into the boots that ‘Golden Balls’ will most likely be wearing in tonight’s match against Hamburger SV. And he didn’t even have to sacrifice his first [...]

Both Adidas and Nike have launched new national team kits for a bunch of teams they sponsor, but most prominently for the teams that’ll be seeing some action in Austria and Switzerland next year.Among some of the surprises, the Netherlands and Turkey will now have turquoise in their away strips, which I rate highly. Adidas [...]

Kaka, Fifa world player of the year, unveiled the new adidas adiPURE football boots in Yokohama only days ago. He opened a black marble shoe box made especially for him and unveiled his new handcrafted adiPURE football boots. At the event, Kaká wrote his personal advice for all passionate football players on the lid of [...]