Posts tagged "Nike"
Ronaldo's Originals Take On The Clones

Ronaldo’s Originals Take On The Clones

Nike have just released the third installment of their #RiskEverything campaign, a five-minute animated short film that puts superstars like Cristiano Ronaldo, Neymar Jr, Zlatan Ibrahimovic, Franck Ribery, Andres Iniesta, David Luiz and a chunky Wayne Rooney (aka ‘The Originals’) up against a suave-scientist and a bunch of super efficient football clone kill-bots (aka ‘The...
Winner Stays DXB

Winner Stays DXB

When Nike put on a show, they go all out – they leave no stone unturned, no detail is too small and no national icon is out of reach. So when I received the invite to experience all that ‘#WinnerStaysDXB’ had to offer, on the footsteps of the UAE’s most iconic landmark, ‘The Burj Khalifa’,...
Winner Stays - Nike Are The World Cup Advert Masters

Winner Stays – Nike Are The World Cup Advert Masters

The Swoosh have launched the second part of their ‘Risk Everything’ campaign with an awesomely epic film called “Winner Stays”. Cristiano Ronaldo, Neymar and Wayne Rooney are back, but this time they’re joined by a host of other football superstars and a few special guests. Are you watching Three Stripes? This is how you make...
Promoting The  Arabian Gulf Cup Final

Promoting The Arabian Gulf Cup Final

Over the last couple of weeks I had the pleasure of working with the Arabian Gulf League to produce a campaign to promote the Arabian Gulf Cup Final, which was held at the Hazza bin Zayed Stadium in Al Ain on the 19th April. The premise of the campaign was based around the idea that...
Nike Step Up Their World Cup Charge

Nike Step Up Their World Cup Charge

A few days ago, Nike’s World Cup charge stepped up a gear and from the outset it looks as though this will be a campaign of epic proportions! The 74 sec film, directed by legendary ad director Jonthan Glazer, depicts Ronaldo, Neymar and Rooney putting national pressure aside to focus on doing what they do...
Nike Reveal The Magista Obra

Nike Reveal The Magista Obra

Ever since the well-oiled pr machine at The Swoosh posted the teaser image and video of what was simply known as the Magista, the internet has been ablaze (my instagram account included) with fake images and misinformation about what the boot is really going to be like and what innovative details it will contain. Thankfully...
5 Best Football Kits In The Arabian Gulf League

5 Best Football Kits In The Arabian Gulf League

An awful lot is made about the look of football kits these days, especially when they’re launched into the world’s biggest leagues. But what about those teams in smaller leagues that also strive to look good in their second-rate, off-the-shelf kits? When will they get a chance to be seen or recognised? Well the time...
Ismail Al Hammadi Debuts Nike Tiempo Legend V

Ismail Al Hammadi Debuts Nike Tiempo Legend V

Just last week the Nike Tiempo Legend V's made their debut around world leagues and over the weekend they were introduced right here in the UAE's very own Arabian Gulf League by Al Ahli forward Ismail Al Hammadi.
New Nike Advert, The Braz-ees Knees!

New Nike Advert, The Braz-ees Knees!

The masters of the football advert are back at it and boy have they put on a great show. Not only do they touch on different film styles, but they magically put it all together cohesively to form a great ad that also takes a jab at their old foes, a team that looks like...
Omar Abdulrahman unleashes Hypervenom in the UAE

Omar Abdulrahman unleashes Hypervenom in the UAE

A lot is being made of Omar Abdulrahman at the moment. Prospective contracts in Europe, a spot in Goal.com's Top 50 players of 2012/13, killer sponsorship deals by global brands and piles of cold hard cash to sleep on at night; and all at the tender age of 21.
CR7 Camping Out, On Safari

CR7 Camping Out, On Safari

My inbox has been absolutely slammed lately with press releases and jargon and all of which point to the fugly and possibly camp new Nike Mercurial Vapor II colourways that have been: “…designed to the exact specification of Cristiano Ronaldo” REALLY!? All the money in the world and Nike’s brilliant (now questionable) designers at his...
Vapor Superfly II's Are Here!

Vapor Superfly II’s Are Here!

It was all part of Nike’s Write History campaign, but I can’t help but feel partly responsible for the Ultra-violet purple and orange colourway of the new Nike Mercurial Vapor Superfly II. You see, some time ago, I put together the PTP edition of the Nike Mercurial Vapor IV’s in a plum colourway and ever...