Red Knights Unveil New Home And Away Kit
Not only will Al Ahli Dubai be the team to beat this season, they’ll also be among the most stylish with this slick Home and Away kit, carefully crafted by the heads over at Nike. “Our strong partnership with Nike is a testament to Al Ahli F.C.’s leadership and its commitment to innovation. I am...
How to Pick a World Cup Winner
Growing up on the other side of the known world – Australia for those of you wondering – I spent a great deal of effort in the late 80’s and early 90’s meticulously selecting a team to support in the absence of my own national team. I clocked countless hours converting match times and schedules...
Ronaldo’s Originals Take On The Clones
Nike have just released the third installment of their #RiskEverything campaign, a five-minute animated short film that puts superstars like Cristiano Ronaldo, Neymar Jr, Zlatan Ibrahimovic, Franck Ribery, Andres Iniesta, David Luiz and a chunky Wayne Rooney (aka ‘The Originals’) up against a suave-scientist and a bunch of super efficient football clone kill-bots (aka ‘The...
Beckham and Zidane smash up a house
If you were to play in a 2 v 2 against anyone in the world, you’d probably want an opponent that you might have a chance of beating… well, in adidas’ new “House Smash Match” advert, things haven’t worked out so fortunately for Gareth Bale and Lucas Moura, who literally stand around while two legends...
The greatest football song and video ever produced!
While the world prepares to have it’s eardrums bled out by Mr.Worldwide and f*cking Jenny From The Block for the next month, could it be that these humble lads from my home town Melbourne, Australia have produced the greatest football song in the history of World Cup songs, ever?! Well I sure as hell haven’t...
Winner Stays DXB
When Nike put on a show, they go all out – they leave no stone unturned, no detail is too small and no national icon is out of reach. So when I received the invite to experience all that ‘#WinnerStaysDXB’ had to offer, on the footsteps of the UAE’s most iconic landmark, ‘The Burj Khalifa’,...
Winner Stays – Nike Are The World Cup Advert Masters
The Swoosh have launched the second part of their ‘Risk Everything’ campaign with an awesomely epic film called “Winner Stays”. Cristiano Ronaldo, Neymar and Wayne Rooney are back, but this time they’re joined by a host of other football superstars and a few special guests. Are you watching Three Stripes? This is how you make...
Promoting The Arabian Gulf Cup Final
Over the last couple of weeks I had the pleasure of working with the Arabian Gulf League to produce a campaign to promote the Arabian Gulf Cup Final, which was held at the Hazza bin Zayed Stadium in Al Ain on the 19th April. The premise of the campaign was based around the idea that...
We Are… WTF?
What do you get what you put FIFA, a couple of Latino wordsmiths and the World Cup in one music video, other than a couple of popped ear drums? This shit! We Are One (Ole Ola) [The Official 2014 FIFA World Cup Song] And here I was excited by the fact the World Cup is...
Nike Step Up Their World Cup Charge
A few days ago, Nike’s World Cup charge stepped up a gear and from the outset it looks as though this will be a campaign of epic proportions! The 74 sec film, directed by legendary ad director Jonthan Glazer, depicts Ronaldo, Neymar and Rooney putting national pressure aside to focus on doing what they do...
Pepsi Launch Their World Cup Ad
To be honest I got a little nervous seeing Lionel Messi standing inconspicuously in a favela in Brazil, I mean that kind of behavior could land you in trouble… especially if you’re an Argentine who single-handedly has the ability to crash on Brazil’s parade this summer. Anyway, like all good things in Marketing Land, this...
Nike Reveal The Magista Obra
Ever since the well-oiled pr machine at The Swoosh posted the teaser image and video of what was simply known as the Magista, the internet has been ablaze (my instagram account included) with fake images and misinformation about what the boot is really going to be like and what innovative details it will contain. Thankfully...